CONquer the unimaginable.
a.fatti was founded based on the experience of our CEO Allen Belfatti and the belief that each of us is capable of far beyond previously imagined.
More than a brand, we're a mindset. In everything we do, we aim to inspire others to reach their highest potential. To overcome their darkest obstacles. To stretch far outside their comfort zones and never, never, never give up. Because your greatest ambition is never out of reach.
Allen Belfatti's own life story is central to the vision of a.fatti.
Allen grew up with an entrepreneurial spirit, instilled in him at a young age. In middle school, Allen sold Hubba Bubba Bubble Gum, Gummy Worms and other candies to classmates on his school bus. He exceled in sports and had a passion for urban fashion and street dance styles like popping. As a teenager, Allen could be found in his favorite store "Merry-Go-Round," sporting parachute pants, Z Cavariccis, IOU sweaters, Skidz, JNCO jeans and other urban apparel from the late '80s and early '90s.
Dance was a common thread through it all. As a young adult, Allen burned through his bedroom rug with nonstop dancing in front of the mirror. He spent years dance-battling in underground clubs, where heavy drugs were prevalent. It was here that Allen's path took a turn for the worse. His own drug use escalated quickly and eventually led to him being homeless, living on the side of a crab shack in North Philadelphia for several years.
Allen had hit the lowest point of his life. Feeling physically, mentally and spiritually broken, he sensed the end of his life was very near. He did not think it would ever be possible to be happy again or even to live without drugs or alcohol.