"Everything negative—pressure, challenges—is all an opportunity for me to rise."
—Kobe Bryant

Let's be clear about this …

Doing something amazing is hard!

When you set your goals high, you're always going to stumble. You're going to fall. You're going to hit the ground—hard. But then, you're going to pick yourself up and do it all over again. Why? Because you'll never conquer your dreams without experiencing failure first.

It's called adversity. And yes, it's uncomfortable! Adversity is that dark place where you feel like you've hit rock bottom … where your biggest challenges seem insurmountable … where nothing goes your way.

Sometimes it's just bad luck. Other times, you can only blame yourself. But if you're serious about reaching your goals, then you can't let the rough times keep you down. You can't shy away from the challenges. You need to run head-first into them!

Adversity isn't something to be afraid of or embarrassed about. You need to own it. It's part of who you are and what makes you great.

The greater the adversity, the more we learn and grow. A life of ease and comfort generates absolutely NOTHING! To accomplish great things, you can't just sit back and wait for it to come to you. You have to push yourself to the limit—without fear of messing up. Aim higher. Learn from your mistakes. Let your failure be the driving force that motivates you.

Remember, the story of a.fatti was born out of adversity. Without it, none of this would exist. Our story is a reminder that extraordinary things can happen to those who are willing to take the risk. When you overcome your fear of adversity, anything is possible.

"Only those who will risk going too far can possibly find out how far one can go.”
― T.S. Eliot